THE BUILD: WHAT THIS ACTUALLY IS
Most business education starts at the end.
Someone builds something.
It works.
Then they go backward and create a beautiful framework explaining why it was inevitable.
That’s not particularly useful when you’re standing at the beginning.
THE BUILD starts in the messy middle.
You’ll see:
what I’m trying
why I’m trying it
what AI thinks I should do
what I actually decide
what it costs
what breaks
what gets deleted
what works
what I completely change my mind about
and what I would do differently if I started again tomorrow
WATCH THE BUILD LIVE EVERY FRIDAY
Free to watch. No AI degree required.
No six-month-old “ultimate framework.”
No pretending I knew the answer before I ran the experiment.
Just real decisions, real tools, real money, real experiments, and the occasional spectacularly bad idea.
The business is the case study.
I’m rebuilding a business in the middle of the AI transition—and documenting the decisions as they happen.